Brunello Eco-Friendly Factory and Stella McCartney

Stella McCartney’s 2020 Summer campaign celebrates the power of plants.
To get to the root of the sustainable production process, Stella and her team shot the second part of the campaign in Brunello.

Together with activist and friend Amber Valetta and model Achenrin Madit, the brand took a behind-the-scenes look at our production process and the people who work behind our plant-based fabrics.

Our company has been at the brand’s side since day one, supplying organic cotton and sustainable viscose fabrics. At Brunello, we consider sustainability as one of the most important values and we are committed to choosing partners who share our same goals. We are convinced that more sustainable fashion must take into account the entire supply chain, starting from the selection of raw materials to the end of the garment’s life. Brunello’s commitment to sustainability is expressed in all areas: our energy-efficient factories use solar energy, we use LED lights, we constantly improve our machines to reduce CO2 emissions and we pay close attention to the choice of materials in order to maintain our high standards of quality and sustainability.

In Stella McCartney’s 2020 Summer campaign, the Brunello employees are the main protagonists and wear the collection’s totally cruelty-free accessories which use over 75% of sustainable fabrics.

“By building a community of partners like Brunello, we plant the seeds for a better future – together.” Stella McCartney